Our Core Team

The More LA Smiles Team

James Crall, DDS, MS, SCd – Program Director Dr. Crall joined UCLA as Professor and Chair of Pediatric Dentistry in 2004 and is now Chair of the Division of Public Health & Community Dentistry. He previously directed two First5LA projects: the 21st Century Dental Homes Project and Children’s Dental Care Program. He served as Director of the HRSA/MCHB National Oral Health Policy Center from 2000-2008, was Child Advocate for the American Academy of Pediatric Dentistry (AAPD) from 1995-2014, and served as Project Director for the AAPD Head Start Dental Home Initiative from 2007-2010. Dr. Crall received his dental (DDS) and master’s degrees and a certificate in pediatric dentistry from the University of Iowa and is a diplomate of the American Board of Pediatric Dentistry. He was selected to be a Robert Wood Johnson Foundation Dental Health Services Research Scholar at Harvard from 1984-86, and subsequently obtained masters and doctoral degrees in Health Policy and Management from the Harvard School of Public Health. In 1997, Dr. Crall was appointed as the first Dental Scholar-in-Residence at the Agency for Health Care Policy and Research, now the Agency for Healthcare Research and Quality. He has served as a member of or consultant to numerous national panels including the National Quality Forum Oral Health Expert Panel; AHRQ Subcommittee on Child Health Quality Measures for Medicaid and CHIP; NCQA Pediatric Oral Health Performance Measures Expert Panel (Chair), and American Academy of Pediatrics Oral Health Initiative Steering Committee. He currently is Chair of the Dental Quality Alliance and Chair of the DQA Measures Development & Maintenance Committee. Hela Mor – Associate Director **pending bio description Mary Esser – Contracts, Finance, & Human Resources Manager  **pending bio description

Quality Improvement Specialists

  • Helly Patel
  • Erwin Rosales
  • Edgar Villegas

Administrative Staff

  • Aaron Shearer
  • Nelesha Westmoreland